The marketing planning procces

Phase One - Goal Setting
1.Mission
2.Corporate objectives
Phase Two - Situation Review
3.Marketing audit
4.Market overview
5.SWOT analyses
Phase Three - Strategy Formulation
6.Assumptions
7.Marketing objectives and strategies
8.Estimate expected results and identify altenatice plans and mixes
Phase Four - Resource allow and Monitoring
9.Budget
10.First year detailed implementation programme